After 7 years co-owning a national full-service marketing agency with my sister, we came to an end in early 2013 when M.S. attacked her body and our company was unprepared.
Like many in America today, we were on a hamster wheel. We knew we should have hired earlier, but who had time to train? We knew we had to manage differently to accommodate our growth and direction, and we spent countless hours revamping our methods – so many, our hours became relentless. We became very tired, and Shari became quite ill.
You see, your eyes weren’t meant to stay on the computer that extensively. Nerves that connect your eyes to your brain are negatively affected when our eyes focus only as far as a screen for hours. We were created to interact with each other, and in a marketing world consisting of SEO website development, print media, product photography, graphics, and monthly support including blogging, SEO reporting, social media and email marketing – we struggled to gain a balance between AWESOME customer service and actual human face time. By the time we were done at the end of the day, our eyes were exhausted. I know now that we had to go through what we went through to understand how to do it better.
I began masterminding with brilliant business minds, and learned how to look at our business differently.
When Shari got sick, it hit us like a ton of bricks. We had no health insurance, and we had been too busy to even look into it. Her blood pressure had been through the roof so long, her heart, kidneys and liver were showing signs of damage, and her migraines had her throwing up in the dark for almost a month with no relief. I had to learn how to help our clients in a manner that I could manage without her, and let’s just say, I lost some of them not realizing how I sounded under the stress.
SO this probably wasn’t the ‘About’ page you thought you’d land on, and you may never read another one so straightforward as long as you live. But when I opened up Leaping Walls Consulting & Services in October of 2013 in response to my local DFW clients’ requests, I realized that I wasn’t being called for marketing anymore. Oh, they thought they were calling me for marketing. But I had learned that marketing was not their problem.
I was being called (and PAID!) for coaching and consulting – and being asked to speak on the topics that moved me to action all these years. People need direction and focus, and I can help. Knowing what NOT to do is half the battle, my friends.
Leaping Walls Consulting & Services is derived from David’s words in Psalm 18:29 and 2 Sam 22,
“For by You I can run through a troop, by my God I can leap over a wall.”
We depended upon Him solely as Shari experienced a life-changing healing and lifestyle makeover. She and her husband Gerald now do trade show and event marketing for companies on the road in their 38′ RV. She finds great joy working face-to-face with people and developing amazing relationships all over the country, and has never felt better!
During that same time period, my son was on trial for over a year for a heinous charge he had trouble defending due to impaired memory after smoking K2 for months. Our lives were turned upside down even as those charges were dropped. He plead guilty to his actual crime, and is now serving time. This catapulted me into prison ministry, as I sought to find success stories I could use to encourage him. He was only 17. I learned that as business owners, we’re not paying attention to our lives.
I’m talking about legislation, voting, and healthy community based discussions that have to take place if we’re ever going to make a difference in the revolving doors ex-offenders are set up to face. And we can. I’ve seen it happen time and time again. Some programs are working VALIANTLY and few people know about them. We have evidence-based truth that Texas HOPE Literacy and Dallas Leadership Foundation are making a HUGE dent in the safety of our communities through their programs, and I dedicate my life and my business to helping others understand how important it is that we don’t throw people away. Once they pay for their crime, they need a better way back into society so they can begin to turn around what tends to be generational dysfunction. And too many can’t be trusted until they go through the programs that are now only available in 3 locations throughout Texas. That has to change. And it can.
My message is simple. Make more money faster and easier so you can participate in your community. Community is not ‘they’, and it is handicapped without YOU. Let me show you how to communicate more effectively to attract your ideal clients and customers so YOU can be about the things your life was made for. You were not made for your business, your business was created to serve your family, community and organizations you support.
I’ve got your back. Let’s do this thing. ~ Susan
If you’re in business to impact positive change within your family, community and organizations, then you’re an Offbeat Business. You may enjoy our internet radio show very much, go check it out.