5 Most Damning Mistakes Entrepreneurs Make

Shelly Kramer's Presentation Notes At DFW Social Media Rocks 2014School is back in session, and it’s time to put your focus back on your company. (During the day, anyway! I know practices and games take up your evenings!)

Friends, I see you skipping some pretty important parts of your marketing. I think you think you can get by without this stuff. But the reality of marketing today is that even if you spend $30 a month on some directory listing or lead manager, people do business with people they know, like and trust. Even if those were good investments, today, if you don’t have what they’re looking for when they glance your way for the 2 seconds you have them – you just lost a customer.

Read more and listen in below.


No magic bullet exists to put you in front of your ideal customer. You have to plan for them and be ready to answer their questions in your absence. That REQUIRES content, and you’re going to hear me talk a lot about that for the rest of the year.

Everything you see online, everything you share on Facebook – every link, every photo, every video, audio, infographic, every cotton-pickin’ thing you want your friends to see – is called content. And you’d better have some so you’re not invisible. The first damning mistake you could make is to think content is less than it is.

Shelly Kramer's Keynote Speech at DFW Social Media Rocks 2014Skip Content Creation – SO many people skip content creation! Don’t let it be you. It will take time everyday to develop the types of things your ideal customers want to find or want to share. Like I mentioned earlier – videos, audios, images, written blogs, and infographics – hopefully ALL but at least SOMETHING has to be circulating about you online. It’s not a willy-nilly decision, either. The second most damning thing an entrepreneur can do happens when they …

Don’t Plan Their Editorial Calendar- The content you must put out should be planned according to a. things that matter to your company, and b. things that matter to your customer. What’s going on in your community? What are you purchasing at a reduced cost that you offer at a discount certain times of the year? What are your customers routinely asking about? Name the top 5 categories that you can use to address this, and keep your content development goals centered around each of those 5 things for the first year you plan. Then next year, you can add to your mix, sharing more online, but not adding to your overall workload. It’s a simple plan, but I have a system I’ll share with you so you can understand what I’m getting at. If it matters to your customers, it better matter to YOU.

Don’t Outline Social Goals – Social media is a big commitment. It CAN be a total time-suck, too. Don’t just be there to be there. What do you want to accomplish by when? I LOVE to help you make goals during holiday season! It’s not too hard to say you want to grow your ‘Likes’ or shares by X amount by Christmas. If you play on multiple platforms, develop realistic goals for each one. Then, in order to make those goals, carve out time EVERY day to dedicate to sharing, commenting and connecting with others. Don’t spend your life there, but if you’re going to matter socially, you can’t be a wallflower. You have to participate.

Sell – People don’t want to be sold. The best approach is to showcase your value, using your content to attract high-paying customers that appreciate your commitment to give them shareable content that answers their questions before they even call you. Now, some think they lose business like this, but the truth is – you lose tire-kickers like this. They get their questions answered and they move on. If you would rather focus on this customer, you’ll spend all your time doing low-dollar work. ALWAYS focus your content on what your customers are asking you, and your phone will ring with people who trust you for large purchases.

Ignore Social Queues – What are people saying about other companies like yours? That’s important data to stay above the fray. Whatever comments exist about another company, could easily be said about most. Do your utmost to attract accolades, encouraging your customers to use your contact page to keep you informed of problems that need resolution or great jobs that need applause. When you frame it like that, reviews are more easily attracted, and they tend to be much more positive. Use those positive reviews as testimonials, and make sure they’re on your website and shared on social media. That small gesture – thanking a customer for a great review online by tagging their name in the endorsement – gives them a little ‘rock star’ boost, and they’ll remember it!

Was this helpful? I share even more in my Social Content for New Bloggers Program. I’ll open the program for only two weeks in October for a limited number, so watch for the release SOON!

Did I miss any ‘damning mistakes’? Share yours below!

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