When’s the last time you took a good hard look at your copy? Great copy is the ONLY way you’ll close a sale online, and because of its convincing nature, it needs to be revised to reflect current ‘human speak’ rather frequently.
Copy is language that should be found on your sales pages – that’s your services, product, author and speaker pages. It should be written to specifically guide your website visitor to call for an appointment immediately, press the ‘buy’ button, or sign up for your download or email newsletter. The FIRST thing you should do when you review your copy, is to see if it compels you to do those things. If it’s not strong enough, you have a problem.