Archive for Sales

Are People Clamoring to or Running Away From Your Sales Pages?

The Richardson CopywriterFirst of all, how would you know? If you say analytics, you’re partially right – but most business owners do not have a firm handle on their analytics, and lack the data necessary to really dig into website visitor behavior. If they’re leaving your sales pages, here’s what you should know.

Sales pages are not considered ‘content.’ They don’t play by the same rules AT ALL. Sales pages – services, products, author and speaker pages – should be considered copy, not content. Content refers to your blog:

  • Audio
  • Video
  • Branded images
  • Branded infographics
  • Blog text

And content is also your email newsletter communication, your social media updates and information products people download for free. Content is breadcrumbs to your copy – where the real work gets done. Copy has ONE purpose, to close the deal. And here’s where you might be dropping the ball. Follow this link to listen to this post.

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How Many Conversations Does It Take To Make A Sale?

Merry Christmas from The Richardson Copywriter!It could take up to nine interactions, or touch points, with your prospect before a sale is actually made. Great sales people know ‘No’ means ‘Not right now.’

Trouble is, many small business owners and entrepreneurs don’t see themselves as sales people.

We tend to think people will search for us online when they need us and ‘voila!’ a sale is made.

I think that’s why we have such a disconnect between our content and the actual sales conversation. Listen in. Read More →

There’s More Than One Way To Skin A Cat (What?)

Business coaching for the rest of us.That’s a totally crazy thing to say, don’t ya think?

I mean, who wants to skin a cat??

But it got you here because you know what it means when someone says that … now I’m going to show you what it SHOULD mean to you.

And then we’re going to change the lingo.

Maybe a public service announcement would be a good idea … I digress.

When people ask me for marketing advice, I always pause and consider:

  • What are they trying to accomplish?
  • Who do they need to reach to do that?
  • How long will it take to be effective vs how long we really have?
  • How many different ways can this be done?

Listen in or read more here. Read More →

Everything Is A SALES Problem!

Maze.No matter how you look at your marketing process, when all is said and done, if you can’t sell it – you’re not going to make money. Today’s seller has big obstacles, and technicians or staff that don’t see themselves as ‘salespersons’ will miss valuable opportunities.

Worse yet, when business owners don’t see them as ‘salespersons’ – WHO is making the sale? Are YOU?

Selling is a SUPER-HUGE aspect of your business, and takes more of your time to learn to do well than you might think. And it’s one thing for you to know and understand how to sell, but quite another to have your staff on board following your strategies for implementation. Most times, a quick sales briefing and a high five are all sales persons have when they walk out the door.

As an entrepreneur with a dream and a goal, you’d better take their training much more seriously than that. Chances are, they are NOT using your preferred methods, opting instead to improvise and missing many opportunities. Listen in or read more here. Read More →