As I share with you frequently, your content is the major player here. You have to set yourself apart, and your searchers need a ‘value prop’ – but let’s be clear, no one is deciding to just check out your blog today. Or your website, for that matter. Do YOU ever just decide to go read someone’s business blog?
What’s more likely:
- A need got you searching, or
- You saw an interesting title or intro that got your attention on social media.
Watch this short video from Google, and then let’s talk a little about it.