Archive for SEO

Common SEO Errors, And How They Affect Your Business

As I share with you frequently, your content is the major player here. You have to set yourself apart, and your searchers need a ‘value prop’ – but let’s be clear, no one is deciding to just check out your blog today. Or your website, for that matter. Do YOU ever just decide to go read someone’s business blog?

What’s more likely:

  • A need got you searching, or
  • You saw an interesting title or intro that got your attention on social media.

Watch this short video from Google, and then let’s talk a little about it.

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My Friendly Response To Matt Cutts on SEO Myths

I LOVE how easy it is to understand Matt Cutts. Why not learn SEO from the master, right? After watching the video below, I had to respond. Optimizing for search has my attention because my clients are concerned about it. They’ve heard this and they’ve heard that, and many of them walk around in circles after spending large dollars on conferences trying to understand all the nuances involved. My heart goes out to them.

Quick question before we proceed. If you do everything right and your website has all the SEO factors neatly tied up and maintained regularly, but the only calls you get are from tire kickers and price checkers – is it effective for you?

So many people want their websites and blogs to be ‘SEO’d and they don’t really understand what that means. Follow Matt Cutts on YouTube and you’ll easily stay informed. You can do that from the video below.

Basically, SEO is content-centric. I’ve been teaching local business owners all over America how to do this for years. These days, I’m also teaching speakers, coaches and authors to attract the audiences they desire by creating interesting content and then deploying it in the areas that best benefit those audiences.

And let’s not forget: your landing page content won’t be found by your ideal customer without great content driving THEM there. What good is a lot of robotic attention drawing a lot of attention from people who really aren’t interested? Is it a numbers game? Yes, but not for reasons you think.

Now, Matt is so friendly, and such an expert communicator. But I want you to watch what he DIDN’T say. Particularly about AdWords. Let’s watch this using that very uncommon, common sense, and then read my response below.

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Answers To Your Basic SEO Questions

A friend of mine has been getting WordPress advice from me for years. Last week, my father passed away tragically, and she’s been so wonderful to me and our family – covering us in prayer and avoiding pressuring me for help (I don’t call it pressure, she does!). As I looked for the best way to answer her, I realized I hadn’t addressed this on my blog recently. I wonder how many of you might have the same questions? Here’s what she posted on Facebook:

“I’m learning how to choose SEO titles and headlines and how to write copy that gets found in search engines (as well as how to select the most spider-attracting words), but I don’t know how to add them to my site! Isn’t that SAD?!!”

Here was my response, and then I told her I would cover it in a post on The Richardson Copywriter:

“You’re thinking about it backwards, for one thing … spiders follow human behavior. Always write for people. We’ll catch up soon, don’t freak out:)”

SEO is search engine optimization, but don’t be fooled by the name. Search engine spiders follow human behavior, like I told my friend, and writing for robots won’t make you any money. Read More →