We get bombarded by messages that make us feel like if we’re not getting the sales we want, we must not be doing this online ‘friendly’ thing correctly, am I right? I mean, it’s all about relationship marketing; it’s all we ever hear.
But we KNOW that everyone on Facebook and Pinterest is NOT our friend or our customer.
How are we supposed to look at marketing dollars and time spent there as anything but nonsense?
What happened to advertising your products and services and attracting the customers that need your stuff? Fair and square, straightforward. Who has time to do this social stuff? We have businesses to run.
Read more and listen in below.