Trouble is, many small business owners and entrepreneurs don’t see themselves as sales people.
We tend to think people will search for us online when they need us and ‘voila!’ a sale is made.
I think that’s why we have such a disconnect between our content and the actual sales conversation. Listen in.
Friends, your content is part of your sales conversation.
It’s not a sales plea, it’s not an advertisement. But it’s not some lame part of your marketing strategy, either. Take your content seriously, it’s a breadcrumb on the journey to attracting higher-paying customers who are looking at your website for information that backs up your claims and answers their most pressing questions.
Figure this. Only 2% of sales are made on the first contact, but only 48% of sales people even follow up! As a matter of fact, 80% of sales are made between the fifth and twelfth contact. People need to trust you, and the more familiar your brand and your offer become, the more likely they are to buy.
Your content and social media conversations are touch points,
and need to be treated as such. Enjoy creating and deploying strategic content that attracts higher paying customers when you discover the basics in Social Content For Bloggers, Speakers & Authors – GO check it out and see if it’s right for you.