Here’s Some Time, Go Make A Difference

The Richardson Copywriter Christmas posts. Is it really too much to ask to want to change the world for the better? I don’t know about you, but when I first started working in this field, I didn’t have some noble cause to uphold! Sure, growing up in a family business made me keenly aware of the issues that small, local and family businesses struggle with. I’ve always focused my education and energy on helping this sector. But although I wanted to be good at it, I wouldn’t say I was passionate about improving the situation.

I would definitely say that today, wouldn’t you? You’ve grown up. You’ve seen that our communities struggle because of the routine indifference most of us have toward voting, educating our kids, stopping the revolving doors of incarceration that have a stranglehold on our economies and families, tax reform and health care. We chime in when we think these issues touch our pocketbooks, but until it does, we are woefully ignorant of our overall situation. Unfortunately, by the time we feel the full force of it all, it’s often out of control or too late to do the best good.  You can listen to this post here:
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I want you making money and using your time wisely because when you have an excess of time and money, you can finally make a difference in whatever area you know in your heart you should be acting on. Because all of us have it – something that moves us inside, something that we truly wish we could heal or improve – but we feel like our one voice is no longer heard. We feel benign. We feel like there isn’t enough time in our lives to contribute.

The Richardson Copywriter On Making A Difference.Take my 10 minute challenge. I challenge you to set your timer for 10 minutes and engage in a ‘free write’. Pay no attention to spelling, grammar, or punctuation. Just dump. Dump everything you have to say about an issue as it ties into your products or services. Dump everything you can to connect a community event or program to your company and invite your reader to join you. Pick one topic and just GO. Then let it sit for 24 hours.

You will be SO amazed at what you end up with! Edit it for flow and accuracy, thinking through the eyes of your ideal client as though you’re having a conversation. Grammar, punctuation and spelling can be corrected as you go, and within a half an hour, you’ll have a blog post.

Please know that when it comes to online content, search engines only dish up what they have to work with. If you don’t like what you see, consider adding your perspective. Don’t underestimate the power of a voice that genuinely cares for their audience. We are our client’s advocates, and our content helps them relate to us in ways you can’t accomplish otherwise.

Whether your content creation is video, audio, infographics, images or text – don’t treat it like you’re gaming some SEO system. Give it all you got, with forethought, relevance and strategy and begin to be a resource for your very valuable customers and clients.

Need help? I’m offering my Social Content For Bloggers, Speakers & Authors to get your head right about content so you can start seeing the results. Results like higher paying customers, greater brand familiarity, and social reach. Get this content resource here.

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