My Friendly Response To Matt Cutts on SEO Myths

I LOVE how easy it is to understand Matt Cutts. Why not learn SEO from the master, right? After watching the video below, I had to respond. Optimizing for search has my attention because my clients are concerned about it. They’ve heard this and they’ve heard that, and many of them walk around in circles after spending large dollars on conferences trying to understand all the nuances involved. My heart goes out to them.

Quick question before we proceed. If you do everything right and your website has all the SEO factors neatly tied up and maintained regularly, but the only calls you get are from tire kickers and price checkers – is it effective for you?

So many people want their websites and blogs to be ‘SEO’d and they don’t really understand what that means. Follow Matt Cutts on YouTube and you’ll easily stay informed. You can do that from the video below.

Basically, SEO is content-centric. I’ve been teaching local business owners all over America how to do this for years. These days, I’m also teaching speakers, coaches and authors to attract the audiences they desire by creating interesting content and then deploying it in the areas that best benefit those audiences.

And let’s not forget: your landing page content won’t be found by your ideal customer without great content driving THEM there. What good is a lot of robotic attention drawing a lot of attention from people who really aren’t interested? Is it a numbers game? Yes, but not for reasons you think.

Now, Matt is so friendly, and such an expert communicator. But I want you to watch what he DIDN’T say. Particularly about AdWords. Let’s watch this using that very uncommon, common sense, and then read my response below.

I do a presentation entitled, Stop Creating L.A.M.E. Content, And Create Content That Matters. In it, I explain that SEO actually has a purpose, and it is NOT to endorse your business online. It IS about user experience, but Matt says that it ISN’T about AdWords.

Let me clarify that for you. It IS about user experience, but not because they want some ooey-gooey happy juice to melt your heart when you use their search engine.

SEO is all about data.

Every time they want to understand a little more about human behavior, they change just enough of the algorithms to give them everything they need to know about you and how it relates to everyone who interacts with you on any level. That’s precisely why your content is SO important, and why it’s so important that it resonates with your audience. Content is not just a strategy – it’s a serious tool.

I DON’T have a problem with their data analysis, and neither should you. We’ve been analyzing human behavior and data for years. I have a big problem with NOT doing that.

But why do they need that data??? Because it gives them rock-solid information to drive ADWORDS. I don’t believe in throwing PPC out the window. I think it works best with organic methodologies. And I don’t think for ten seconds using it or not using it is criteria they will ever base algorithms on. In other words, AdWords is another method of advertising, and you won’t be penalized for using it or not using it. Like Matt points out.

On the other hand, the people who DO use PPC, use the data supplied through your content, website pages and social media. Friends, I want you to give them LOTS of data!

Ready to get awesome at content creation and deployment? Ready to become an amazing communicator, and use your content to attract higher paying customers who understand your value? My new Social Content For Bloggers, Speakers & Authors Program is for you. Check it out.



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