Archive for content strategy

Focus Content For Better Results

Our biggest mistake in business is small thinking. We tend to think bigger things will happen ‘when.’ This is your chance to LEAP over the imaginary ‘when’ brick wall.

The Richardson Copywriter - Focused Content Gets Better Results

This list of questions should help you develop a consistent, interesting and impactful (isn’t that what we all want?) editorial calendar you actually get excited to accomplish.

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Don’t Use Content To Manipulate Search Results

EXCEPTIONAL infographic from Leaping Walls Consulting & ServicesMany business owners think  they should blog because they have now been convinced that search engines need it in order to show their website on search results.

That ‘spaghetti to the wall’ approach is NOT effective at ALL!

No wonder they get frustrated and feel like they’ve wasted valuable time.

Friends, while it’s true you need content to improve your search engine results, it’s entirely possible – and highly likely – that if you don’t know what your content is truly for, you still will not see results. OR you’ll get results you don’t want.

Like people who call you for the lowest prices. IF your phone rings.

That’s not good business. Here, listen in: Read More →