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Are People Clamoring to or Running Away From Your Sales Pages?

The Richardson CopywriterFirst of all, how would you know? If you say analytics, you’re partially right – but most business owners do not have a firm handle on their analytics, and lack the data necessary to really dig into website visitor behavior. If they’re leaving your sales pages, here’s what you should know.

Sales pages are not considered ‘content.’ They don’t play by the same rules AT ALL. Sales pages – services, products, author and speaker pages – should be considered copy, not content. Content refers to your blog:

  • Audio
  • Video
  • Branded images
  • Branded infographics
  • Blog text

And content is also your email newsletter communication, your social media updates and information products people download for free. Content is breadcrumbs to your copy – where the real work gets done. Copy has ONE purpose, to close the deal. And here’s where you might be dropping the ball. Follow this link to listen to this post.

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