Did you know that people who visit your website can leave you more than just data?
Don’t get me wrong, that data is pretty important. But just like a great store acknowledges everyone that walks in the door, and approaches everyone before they leave, your website should always give your visitor the option to learn more about your company and the products or services you offer before they move on to look elsewhere. Because they will look elsewhere, too, don’t you?
Using an email services provider, like AWeber, makes it easy for you to continue the conversation after they leave. It also gives you some unique permissions. People who have signed up for your newsletter or your free information download have also given you permission to get into their inbox. Valuable space.
Now, before you start worrying about becoming spam, which is a valid concern, I want you to know that people who open your emails are 50% more likely to purchase from you than from every single social media platform – COMBINED. It’s true.
Here’s another thing you need to know: people don’t come back to your site just to read your blog. Nope. They may have liked it, they may be considering your services, but by itself, your blog just sits there. An email service gives you an opportunity to get a link to your blog to a website visitor that asked to get it.
As a matter of fact, in my presentation 11 Things Your Website Should Be Doing For You In Your Absence, I teach that if your website isn’t collecting email addresses, it’s not doing its job.
As a content coach, I want you to understand that email marketing is an important way to use content to build a successful business. I’m offering a one hour webinar called 5 Things You MUST Know For Successful Email Marketing on Monday, January 26 FOR THE RIDICULOUS ONE TIME PRICE OF ONLY $17 because if you get started right away, you’ll learn valuable insights about your customers and have the opportunity to make money while you sleep.
Your company needs to be email marketing, let me show you the 5 Things You MUST Know For Successful Email Marketing. What are you waiting for?? All registered participants will get the recording, so you have nothing to lose – even if you miss the webinar!