Hi, Susan Hamilton here, the Richardson Copywriter and owner of Leaping Walls Consulting Services. If you’re reading this from your email or on the web, or if you’re listening to this on the go using your SoundCloud App, you’re actively engaging with my blog. Let me know how this information benefits you, and let me know your favorite way of receiving it in the comments below. I love to hear from you, and try to make it easy for you to drop me a line.
My blog – this recording – is my attempt to reach out to you, my website visitor, and to serve up answers or insights that you may find helpful when you’re thinking about company growth. In my opinion, every business, brand, and organization can benefit from using a blog this way. As a matter of fact, if you’re not blogging, you’re missing out on a valuable piece of your marketing puzzle. Listen in or read more here.
Now my blog here at Leaping Walls covers all the different aspects of company growth. Yours might talk about your product lines, or photography techniques, or maybe you’re working in healthcare and you have urgent seasonal information to get out to people. Whatever your service might be, you serve best when you make the effort to provide a blog on your website.
People want to know more about you, your company, and your services. Side-by-side comparisons between your website and others who do what you do can still leave question marks in your visitor’s eyes. The website that offers the best answers will usually win the business. Oh, you can close a sale on the phone, of course. But what does it say about your company when the caller has already determined from your website that you are the company they’re ready to hire? That keeps the call friendly, concise, and gives your receptionist more time to understand what else that customer would like to know – and spending less time trying to close the initial sale. (Can you say ‘add-on sales’ opportunity?)
Do you see how using your website correctly can play a key role in your sales process? Here are just a few more suggestions:
When your team knows what’s on your website, they can refer people to it for more information. ALWAYS suggest one more avenue to a prospect who’s not biting.
Cultivating your blog with information that answers your customers questions will NOT lose the sale! The opposite is true. When they know you know, they’ll be more likely to trust you, and more willing to pay YOU to do the job. Share your wisdom, particularly answering the questions you hear ALL the time.
Suggest your website visitors sign up for your blog in newsletter form, so they can stay current on the things you share. This gives you a way to stay connected to everyone who comes to your website, and gives you great data to learn their behavior online.
Feature your weekly, monthly, or daily deals – and share the links to your posts through social media.
Many people avoid blogging because they think they just don’t have the time. I’m here to tell you there are several ways to incorporate it into your weekly systems to keep you on-point about your current message, keep your team working together for common growth goals, and most importantly – teach your website visitors why you are the company to call. It is SO much easier now than it was when I started blogging in 2007! Now you can use short videos or even audios – like I do. Make it easy for a customer to choose you.
Check out the resources I have available for you in the ‘Store’ tab above, I think you’ll find them helpful.
What keeps you from blogging? Let me know in the comments below.